It’s an LTV Game Now
Last week, I published a video on LinkedIn talking about how publishers need to spend more time focused on LTV. The traffic era is coming to an end, so in its place, we need to focus more energy on maximizing the revenue we generate from our current readers.
As a crash course, lifetime value is a function of time and revenue. In other words, how much can you make per month from a user and how many months can you keep them around?
