Original reporting is table stakes for publishers in an AI world

As AI-generated content proliferates, publishers are hoping that original reporting, human connection, and trust will help differentiate their output – and ultimately convince more people to pay for access to it.

Commoditized content is becoming increasingly difficult to monetize sustainably, whether through advertising, subscriptions, or any other means. Publishers are now recognizing that their futures hinge on the ability to uncover new information and contextualize and present it in ways that artificial intelligence cannot.